O Lord, You are our Father, We are the clay, and You our potter; And all of us are the work of Your hand. – ISAIAH 64:8
A few months ago Eddie Lobanovskiy, Mike Jones, and I met to discuss what we were going to do for a logo design to start branding Creative by Design. We discussed many different ideas, but it wasn't until we really peeled back the layers and recognized this was a creation that had more to do about our Creator and less about us. That's when Mike suggested we make the Isaiah 64:8 verse the main guiding principle and scripture behind CBD ... and that is when ideas started to be molded.
We all know Eddie's talent and his desire to give all glory to God. However, to actually see him process and get excited about the work was a lot of fun. When Mike mentioned the Potter scripture, sparks flew. You could see it in Eddie's face. Inspiration. Ideas. Process.
We decided to break and let Eddie go to work sketching. A few days later, we met again to see what Eddie had in his sketch book. There were sketches of hand-drawn lettering, typography styling, an app-style icon of hands molding a pot, but what really stuck out was the hand lettering of 'Creative by Design' drawn in the shape of a pot. And that was it. That was the earthy look we wanted. Raw. Clay. In the hands of our Potter. The way He shapes us everyday.
Eddie went back to the computer and then struggled to get the right look going from sketch to digital. That is when he approached us with the idea, "I've got make this in clay to know what it will look like."
In order for Eddie to create the logo, he had to know how it worked in clay. Like a method actor, Eddie went to work carving the CBD logo in actual clay. We've seen how he has painted with honey to get the right look for is shared workspace project 'The Hive', and now we have seen what he does with clay.
I appreciate Eddie's friendship and his dedication to our Creator. Thank you brother for the awesome work on the CBD logo!
Created in Him,